Adopt a Pack

adoptapack.com

Together with Hill’s Pet Nutrition and an “Adopt a pet” shelter we launched a project made specifically for the Telegram messenger — a sticker pack with homeless animals looking for a new loving family.

Objective

The project hopes not only to help find a new home for pets but also change the image of homeless animals in general. Most people have no idea how loyal and gentle can animals from the shelter be.

Idea

We created a sticker pack where each sticker depicts a pet that needs a new home. The biography of any pet can easily be found by sending its sticker to an @adoptapackbot that will immediately send back its information, photos and advice on how to care for it. Each time a shelter gets a new pet, a new sticker is added, and whenever an animal finds a home, its sticker disappears from the pack.

Team

Hill's
  • Marketing Director Alina Emirova
  • Brand Manager Oksana Artemieva
  • Digital Manager Elena Arzhatskaya
«Adopt a pet»
  • PR Director Natalia Krikunova
Possible Group
  • CCO Vlad Sitnikov
  • Creative Director Maryam Akhunova
  • Copywriting & Art Direction Yuri Korobov
  • Photographer Roman Antonov
  • Designers Evgenia Kuznetsova, Anna Trotsina
  • Programming Oleg Sedikin
  • Client Service Director Sergey Rozhnev
  • Account Director Natalia Khorokhorina
  • Account Manager Anna Smal
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