Before you forget: buy in one click

We have launched a non-standard  food retail advertising campaign for Utkonos online hypermarket that consists of three TV commercials.

Objective

Our task is to tell consumers that Internet hypermarket Utkonos is a simple and convenient alternative to classical hypermarkets that will significantly reduce time spent on purchasing and save it for more pleasant occupations or important things.

Insight

The thought that you have forgotten to buy something out of products often crosses your mind at the most inopportune moment.

Idea

During the videos, to show people who are occupied with interesting and unusual things and at the same time are making purchases in Utkonos without having to interrupt their activities. Before they forget what they wanted to buy.

Team

Утконос
  • Marketing Director Paul Criveanu
  • Brand Manager Vyacheslav Filimonov
Hungry Boys
  • Creative Director Artem Filimonov
  • Creative Ludmila Kulibaba
  • Strategist Pavel Katkov
  • Designer Igor Smirnov
  • Producer Dmitriy Kuznetsov
  • Account Manager Inna Kovaleva
ASAP PRODUCTION