Goodbye to the Middle Ages!

иппп.рф

Together with the medical company INVITRO we developed a website on STIs based on the paintings of Hieronymus Bosch. The project allows you to interactively learn about the history, danger, and ways to prevent STIs. The project was based on one of Bosch’s most famous triptychs – “The Garden of Earthly Delights”.

Objective

Our goal was to tell and show in a creative way what can happen to a person who doesn’t do check-ups after unprotected sex. We needed not only tell our users about these frightening infections but to do so without disgusting them.

Idea

Inspired by the creatures of Bosch we made our own garden of earthly delights. Now each monster represented one of sexually transmitted diseases. And now anyone can wonder around this virtual garden on the website and take a look (without actually facing it in real life) at each infection, read about it and understand how to prevent it.

Team

Инвитро
  • Marketing & Communications Director Anton Bulanov
  • Head of Proactive Marketing Department Elena Kiseleva
  • Marketer Yulia Politova
  • Leading Public Relations Manager Dmitry Khrapunov
Hungry Boys
  • CCO Vlad Sitnikov
  • Creative Ekaterina Antipova, Roman Antonov, Maria Gushchina
  • Art Directors Roman Antonov, Anton Vodogreev
  • Design Director Alexey Fetisov
  • Designer Kirill Klippenshtein
  • Producers Ksenia Boyarkina, Oksana Bondarenko
  • Account Director Inna Kovaleva
  • Account Manager Kristina Borgardt