LEGENDA about architects

Together with the ideological leader of the Russian market of residential real estate – LEGENDA Intelligent Development – we have launched a new campaign that is based on a mini-series with 4 videos. By showing simple everyday scenes with the heroes of the series – staff engineers of the company – the videos tell the story of the creation of the product, revealing true «inconveniences» and needs of modern and progressive middle class. The campaign is to be launched via a wide range of channels: TV, Internet, radio, outdoor advertising, «Sapsan» trains and a complete set of digital tools.

Objective

Increase awareness about SMART – an original product of comfort class that is based on a new approach of designing housing and that uses its own quality standards. Strengthen connection between LEGENDA – SMART in customer’s mind.

Idea

Make a TV show about a dream team of architects and researchers who tirelessly work on creating ideal plans. Each episode is dedicated to one advantage of the product and to how LEGENDA specialists come up with the idea for it while they play out different family situations.

Team

LEGENDA Intelligent Development
  • Head of Marketing Laboratory Vsevolod Glazunov
  • Brand Director Ksenia Demirchieva
  • Brand Manager Denis Samodelov
  • Head of Advertising Service Evgeniy Khokhlov
Hungry Boys
  • Creative Director Artem Filimonov
  • Associate Creative Director Oleg Palchinsky
  • Creative Lyudmila Kulibaba, Marat Arutyunov
  • Head of Strategy Dmitry Voskresensky
  • Strategist Anna Topkova
  • Account Director Agunda Baeva
  • Account Manager Maria Petrenko
  • Head of Production Alexey Nikolaev
  • Producer Sergey Anokhin
Simply Good Production
  • Director Gleb Orlov
  • 1st AD Yulia Zherdina
  • Producers Timofey Butin, Andrey Trukov
  • DOP Evgeniy Ermolenko
  • Art Director Nikolai Rastimeshin