Mom’s love can work a miracle

www.zdraivery.ru

We have launched a campaign for “Chudo-detki” (“Wonder Babies”), the baby food brand that aims to help mothers and children to convey their love to each other at a distance.

Objective

To introduce a new product in the digital environment using cute stickers; to represent the idea of the campaign “Mother’s love can work a miracle” in digital-activation.

Insight

When a child is at school, it is important that a mother can convey her love and provide him with a feeling of security. Nowadays it is easy to do at a distance ­ children and parents communicate through social networks and messengers.

Idea

Heart-shaped stickers with pleasant wishes for children have appeared on brand’s products. A number of projects were launched in the digital environment, the core of which is the branded sticker pack for Viber. To support the campaign, we also created an interactive animated landing page, launched a contest for children at zdraivery.ru and conducted SMM-activities.

Result

  • More than 1.5 M
    DOWNLOADS
  • More than 6.5 M
    MESSAGES
  • 275 K
    DOWNLOADS RECORD PER DAI IN VIBER
  • More than 2.5 K
    CHILDREN COMPETITION WORKS

Awards (1)

Team

Possible Group
  • Creative Director Ekaterina Antipova
  • Creative Maria Guschina
  • Strategic Planner Maria Vertkina
  • Art Director Evgenia Kuznetsova
  • Illustrator Maria Isaeva
  • Account Group Director Sergei Rozhnev
  • Account Managers Aleksandr Patlukh, Anna Smal
  • Designer Ksenia Pronina