My place of power

Every person has a place where they can relax, recharge, be alone or become better. For some people it’s a library, for others – forests, mountains and lakes, or a loud bar, or children’s matinee. We have launched an advertising campaign #myplaceofpower that asks users to share stories about places that inspire them. The central element of the campaign was a video with legendary Kostya Tszyu as the main hero.

Team

UAZ
  • Deputy Director-General for Sales and Marketing Sergey Travkin
Global Vision (strategy)
  • Executive Director Andrei Yarmolchuk
Possible Group
  • Creative Director Ekaterina Antipova
  • Creative Maria Gushchina
  • Account Manager Alina Rozhkova
  • Producer Dmitry Kuznetsov
  • Client Service Director Vadim Stolberg
  • Art Director Roman Antonov
  • Chief New Business Officer Vladimir Garev
ASAP Production
  • General Producer Asya Kotelnikova
  • Creative Producer Maksim Kuzmin
  • Producer Yulia Bogdanovich
  • Account Director Aleksandra Dolgina
  • Director Aleksey Belov
  • DOP Misha Hasaya
  • Music Roma Litvinov (Mujuice)