Secret Ingredient

Together with Delivery Club we launched a new federal TV-campaign “Secret Ingredient” with two videos, pre-rolls, outdoor advertising, animated banners and gifs for social networks.

Objective

To make a usual Delivery Club promo-campaign stand out.

Insight

Tastes differ: some like pizza, others prefer sushi or burgers. But the more the discount, the more we’ll like the food.

Idea

Characters of the video love the food they buy with a discount in Delivery Club. To show the incredible appetite that these characters have we used the best methods known to humankind: the rule of 5 seconds during which you can still eat a piece of food you dropped on the floor, without any health consequences, slurping of khinkali and an unusual interpretation of Michelangelo’s most popular fresco.

Team

Delivery Club (Mail.ru Group)
  • CMO Ivan Vorobiev
  • Head of Marketing Oleg Khaustov
  • Head of Marketing Communications Yulia Belyakina
  • SMM Artem Kashaikin
Possible Group
  • Creative Director Artem Filimonov
  • Creative Roman Vydashenko, Lyudmila Kulibaba, Yuri Altufiev, Mikhail Sinelschikov
  • Head of Video Production Olga Rostotskaya
  • Producer Nikolai Shermachkov
  • Account Director Agunda Baeva
  • Account Manager Lyudmila Potapova
Бюро «Рабочее название»
  • Director Yevgeniy Gozheyshiy
  • DOP Nikita Gorodnichenko
  • Executive Producer Igor Sayfullin
  • Producer Veronica Monogarova
  • Producer Assistant Bogdana Antipina
  • Post Production Producer Alisa Khandurina
  • 1st AD Anastasia Shirina
  • Production Designer Alexandra Nikiforova
  • Props Evgeny Raden
  • Food Stylist Varya Varavva
  • Stylist Catherine Bliznyuk
  • Make-up Anna Belyaeva
  • Director of Production Ivan More
  • Cut Kirill Khandurin
  • Colorist Dmitriy Litvinov
  • CG Oleg Dokin, Samvel Putikyan
  • SFX Iskander Yerimbetov