As a part of Dove’s #ShowUs campaign we organised a photo shoot to encourage women to fight stereotypes about beauty and to show that each woman’s beauty is unique. For two weeks we showed photos of real women without any digital modification on the media facade of the “Oktyabr’” cinema in New Arbat. We also launched a petition calling on to people to mark all advertising photos that have been digitally modified as “retouched”.


According to research, 70% of women don’t find anything in common with the images they see everyday on the pages of magazines, in advertising, films, TV shows and social networks.


  • 1057
  • >6000


Possible Group
  • Creative Group Head Svetlana Trifonenkova
  • Senior Creator Maria Gushchina
  • Head of Content Production Daria Cheremukhina
  • Junior Content Producer Maria Alesheva
  • Head of Video Production Olga Rostotskaya
  • Video Producer Natalia Kasumovich
  • Digital Producer Ksenia Kireeva
  • Senior Account Manager Daria Mansurova