#ThingsVsBoredom

Together with an online shop MODI we launched a campaign called #ThingsVsBoredom with Internet and TV presence, including images for social networks and in-store.

Objective

To tell consumers that there is a new cool brand on the Russian market – MODI – and to communicate its main characteristics: unique goods, reasonable prices and a wide range of products.

Idea

Since one of the goals of the brand is be perceived as reasonable in terms of its prices, the main character of the campaign and the face of the brand was not another star, but an unknown actress who looked like Angelina Jolie – Aliya Nuriyeva. Her similarity with a famous actress is what made the videos stand out. They were dubbed by the official Russian voice of Angelina Jolie – Olga Zubkova.

Team

MODI
  • Marketing Director Vyacheslav Filimonov
Hungry Boys
  • CCO Vlad Sitnikov
  • Creative Director Artem Filimonov
  • Creatives Alfiya Khafizova, Mikhail Sinelshchikov, Marat Arutyunov, Roman Vydashenko
  • Executive Producer Aleksey Nikolaev
  • Strategist Anna Topkova
  • Account Director Agunda Baeva
  • Account Managers Mariya Petrenko, Stanislav Shipilov