Most antiviral medicines have difficult names that are hard to remember especially when you’re already standing in the pharmacy. Trekrezan is not an exception.
In the campaign «It’s easier to start feeling better than to remember the name» we show Trekrezan’s effectiveness. Heroes of the video are so quick to get better that they find it difficult to remember the name of the medicine. During the whole video we mention Trekrezan so many times that viewers are unlikely to forget it and its name.