Watching has no borders

Together with Rostelecom for WINK video service we created an advertising campaign that included different ad formats: classic TV ads, outdoor and radio advertising, digital.

Objective

To develop a campaign that would immerse the viewer in the atmosphere of cinema and showcase one of the most important features of WINK video service: being able to set up several devices and continue viewing the video from the point it was stopped at, even if it was on a different device.

Idea

We used the video to immerse the viewer in the atmosphere of real cinema. When we were shooting, we got inspired by a new Vikings season coming out at the time. We wanted to highlight the process of our hero moving from device to device. These transitions are what glues all the scenes together into a single story happening on different devices.  

Team

Possible Group
  • Chief Creative Officer Vlad Sitnikov
  • Creative Director Oleg Palchinsky
  • Art Director Petr Lebedev
  • Copywriter Alexandra Mikheeva
  • Head of Video Production Olga Rostotskaya
  • Producer Lyudmila Potapova
  • Account Director Anastasia Gorshkova
  • Account Manager Asiya Akhmetzyanova
  • Motion Designer Andrey Geraskin
  • Designer Igor Smirnov
  • Head of Strategy Anna Topkova
Rostelecom
  • Creative Director Nikita Shipov
  • Head of Marketing Communications Stasya Oborotova
  • Manager of Marketing Communications Anastasia Zelenskaya
Hype Production
  • Director Camille Herren
  • Director of Photography Misha Khasaya
  • Video Editing Vlad Yakunin
  • Composer Tim Aminov
  • Producers Irina Kanevskaya, Ilya Dzhincharadze, Mikhail Novitsky
  • Production Assistent Maria Sitar
  • Head of Post Production Inga Aslambekova
  • Post Production Producer Luisa Levitina
Nafta Films, Tallin
  • Executive Producer Ilya Medovyy
  • Linear Producer Deniss Bardasov
  • Production Designer Paulius Seskas
  • 1st AD Jonas Antanelis
  • Stylist Liuka Songailaite
  • MUA and Hair Stylist Jelena Pidjasa
  • Viking Character Janis Piternieks
Carboncore Studio